Ume London Promo Codes May 2025 - 23% OFF

Ume London was founded by four sisters of Indian descent who grew up in the UK. Their journey began from a shared frustration with the lack of individuality and quality in mainstream fashion. The sisters often relied on their mother or skilled tailors to adjust garments, yet even with these alterations, the original vision and quality were frequently compromised. In 2014, while on a shopping trip abroad for a special wedding, they faced the same challenges once more. It was during this trip that they decided to take matters into their own hands and create their own fashion label, leading to the birth of Ume London.