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rankingCoach analyzes your site and asks you to provide specific information to optimize your site. This includes your industry or your field of operations. Together with you, it determines the best search criteria that you will be found in search engines. After a detailed analysis of how well your site is optimized, rankingCoach has identified a separate optimization strategy for your site. It provides some small, step-by-step tasks that you can use to easily perform your own optimizations. These tasks include entering search terms in metadata or creating entries in an Internet directory. Just like a simple to-do list, you can optimize your website and "check" the steps as it checks if you have performed the task correctly.