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Better budget allocation decisions can be achieved by knowing what drives conversions. Don't limit yourself to simple dashboards and reports. You will have a company-specific info model with Owox, allowing you to quickly select any metrics you require. Reports with pass-through filters and cohort, LTV, and other reports can be used to examine marketing efforts from a variety of perspectives. Utilize transparent attribution modeling to determine which channels bring you leads and which convert them into customers. Experiment with attribution models. Crosscompare results and better figure out crusades productivity. Calculation logic is not a black box; it is transparent and customizable. Owox gives the best always.