Lazy Oaf Discount Code October 2025 - 30% OFF

Lazy Oaf is a London-based fashion brand that designs women's, men's and accessories collections featuring bold colors and graphic prints. Illustration artist and designer Gemma Hill, 37, is the creative planner behind Lazy Ove, an independent British street clothing brand. Gemma founded the brand as soon as she graduated from university in 2001. She brought the lazy Oaf from a booth in Spittal Field and the hand-printed T-shirt in her father's garage to a flagship store in London's Soho district. A very successful online store and more than 250 stock holders worldwide developed the company without foreign investment. Lazy Oaf focuses on introducing disrespect into everything it does-creating works that cater to the brand's distorted sense of humor. Her teasing and not taking anything too seriously run through the whole design spirit and are constantly inspired by young people's nostalgia, teenage rebellion and indifference to conform to the norms.