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At the end of 2013, they started The Information with a simple idea: write in-depth, well-reported articles about the technology sector that no one else will have. They've moved markets, learned firsthand about billion-dollar acquisitions, and shared insider information about Apple, Facebook, and Google with you since then. The Wall Street Journal, the New York Times, Bloomberg, and other major publications have followed their stories thousands of times. It's easy for them to compete. They find the best reporters, give them the freedom to write about important subjects, and tell them to forget about the little things. The Information articles have real impact because they are well-reported and written for an engaged audience. Some investors and businesses have changed their approaches to VC deals as a result of their coverage of the hidden terms and what they mean for employees. Additionally, more than a hundred publications have cited their Future List project regarding the lack of diversity among tech investors.